accepted into a madhouse and were horrified to discover that once they were in nobody could tell that they were sane. Except the extreme psychotics, who pointed at these intruders and said, “They’re playing.” The really far-out nuts saw these invaders and said, “They’re playing.” Which is a name for sanity. When you stop playing, you’re mad.

Forsdale: When you stop playing by the rules, by the way, too?

McLuhan: OK Well, that is play, accepting rules is itself a form of play.

Forsdale: By the way, when Al Scheflen comes, remind me, or you ask him when schizophrenia was invented. Not discovered, but invented, and he will tell historically as a